JOOP 2025: Ten honours from Tokyo
This year’s Japan Olive Oil Prize (JOOP), Asia’s most respected competition for extra virgin olive oil, brought extraordinary news from Tokyo: Trebbio’s oils were awarded across the board, with Leccio del Corno emerging as a standout.
Held annually since 2013, JOOP is dedicated to highlighting the highest quality extra virgin olive oils from around the world. The competition is known not only for its professional standards, but also for its focus on educating Japanese consumers and connecting exceptional producers with key partners in Japan’s growing premium olive oil market.
At the 2025 edition, our monovarietal 100% Leccio del Corno received an exceptional six distinctions:
1st Best of Monovarietals
1st Best of Organic
1st Best of Strong Intensity
Best in Class
Best of Italy
Best of JOOP 2025
Meanwhile, Subtle & Harmonious, our elegant medium blend, received:
2nd Best of Blends
3rd Best of Medium Intensity
Best in Class
And 100% Leccino, known for its gentler character, was awarded a Gold Medal, affirming its consistent place among well-crafted oils of delicate profile.
In a market as discerning and detail-oriented as Japan, these recognitions mean a great deal. They speak not only to the varietal integrity and biodynamic care behind our oils, but also to the subtlety and balance appreciated by a culture that values nuance in taste.
